Holland Park Avenue neighbourhood

Closed 16 Jun 2019

Opened 1 May 2019


Linking the busier high street environments of Notting Hill Gate to the east and Shepherd’s Bush to the west, the area around Holland Park Avenue is a leafy neighbourhood with a village feel. Holland Park Avenue is a wide, busy road and our proposals would make it a safer place for people walking and cycling. This road can be difficult to cross and there is currently no protection for people cycling who must interact with fast flowing or congested traffic. Although these proposals would provide substantial safety improvements, there would unavoidably be some impacts, namely the removal of two mature trees and one lane of traffic, with two bus stops removed and others relocated.

An artist's impression of the proposals, looking west towards Holland Park roundabout  

We have taken care in designing these proposals to preserve the special character of Holland Park Avenue and minimise negative impacts, whilst enabling the economic benefits that increased numbers of people walking and cycling bring to the high street (see here for our research showing this).

Holland Park Avenue neighbourhood overview plan

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A larger version of the overview plan can be found here (PDF 193KB)

In our proposals pedestrians would benefit from new straight across crossings throughout the area at locations where people want to cross. We would make it easier to cross local side roads by adding raised entry treatments at the same level as the pavement.  Some crossings would be made shorter or signalised to make them safer. To the west of the neighbourhood, people walking and cycling would be able to use the new shared use route across Holland Park Roundabout to reach the Shepherd’s Bush area more easily. The final layout of the scheme across the roundabout is subject to change, as we need to further investigate the ground conditions with utility providers.

We would provide a segregated two-way cycle track while keeping pavement space for pedestrians by taking away some road space from general traffic. People cycling across the roundabout, travelling east, would exit onto the northern side of Holland Park Avenue by signalised crossings separated from traffic. To provide space for the cycle track on the north side, a taxi rank would be removed. Usage surveys show the rank has low usage, with 18 vehicles using the rank within a four day survey period in June 2018. At the eastern end of Royal Crescent, cyclists would cross to the southern side of the road, again through a separate signalised crossing. The lightly used left turn from Royal Crescent (east) onto Holland Park Avenue would be banned to enable a new pedestrian crossing to be introduced over the eastern arm of this junction without adding significant delays to traffic. Continuing east, cyclists would be given priority across side road junctions helped by raised entry treatments to slow traffic, and would be able to connect with a proposed north-south cycle route at Norland Square. The Council will shortly be consulting on these proposals and details will be available at www.rbkc.gov.uk/cyclerouteproposals.  

To accommodate the new facilities, one traffic lane would be removed on Holland Park Avenue and two mature trees would be removed at the junction with Campden Hill Square (west). Appropriate new trees would be planted nearby in Holland Park Avenue subject to location surveys.

On the south side of Holland Park Avenue the bus stop opposite Holland Park Tube station would be moved a short distance east. This bus stop would be converted to a bus stop bypass, which allows cyclists to continue their journey without needing to mix with vehicles. Zebra crossings would be introduced across the cycle track for people to access and exit the bus stop. Two bus stops would be removed. The removal of two bus stops and relocation of two more along Holland Park Avenue would result in there being a distance of 656 metres between stops in the westbound direction. The removal of the bus stop at Norland Square (with the letter code HC) would result in an average extra four minutes walk time for passengers affected by the change.  The removal of the bus stop nearby Aubrey Road (letter code HA) would result in an average three to four minutes extra walk time.  Although this is above our maximum guidance of 400 metres, this change makes sure the road operates as efficiently as possible, minimising delays,  providing safety and area improvements for walking and cycling, and also maintains visibility at junctions.

To help the safe and timely movement of traffic in this area some roads would also be made one way.  It is proposed to convert the following roads to exit only onto Holland Park Avenue:

  • Norland Square (east), to improve access to the new cycle track
  • Holland Park (east), to accommodate the signalised junction and improve the flow of motor traffic and cyclists
  • Campden Hill Square (west), due to the proximity to the signalised junction with Ladbroke Grove  

It is proposed to convert the following roads to entry only from Holland Park Avenue:

  • Holland Park (west), to accommodate the operation of the new signalised junction at Holland Park (east) and improve the flow of motor traffic and cyclists
  • Ladbroke Terrace, to improve pedestrian access and cycle connectivity with a new toucan crossing immediately west of the junction while limiting traffic impacts  

The proposed changes would simplify these junctions and reduce potential conflicts between vehicles, cyclists and pedestrians. The changes would make sure that the roads can operate efficiently by removing the potential of a turning vehicle blocking traffic therefore minimising delays.
Traffic signals at the junctions with Portland Road and Clarendon Road would be removed and replaced with give way junctions, this allows for a new signalised pedestrian crossing between the junctions. The pedestrian crossing on the western arm of the Ladbroke Grove junction would be removed as there would be insufficient space to accommodate the new cycle track and changes in the road.  

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Detailed plans of our proposals (PDF 4.78MB)

How would the proposals affect journey times?  

We have produced journey time estimates using our traffic modelling tools to review the likely impact of the scheme on the bus network and on general traffic journey times. To do this we assessed how London's roads would operate in 2021, considering population growth, committed developments and other road improvements. We then tested how London's roads would operate in 2021 with the changes proposed as part of this scheme. This allows us to isolate the predicted impacts of this proposed scheme from other changes which are not part of this consultation.

Junctions have been designed to operate as efficiently as possible while accommodating new pedestrian and cycle facilities along Holland Park Avenue. As a result of the scheme, in the morning peak eastbound bus and general traffic journey times are forecast to be lower as a result of the scheme; however in the westbound direction journey times are expected to increase as the scheme would reduce the number of westbound traffic lanes (see table below). In the evening peak eastbound journeys are forecast to increase as a result of the scheme with westbound journey times remaining broadly similar. Wait times for all of the pedestrian crossings throughout this section would operate similarly to the existing situation.

Summary table of the peak time journey impacts (PDF 190KB)  

Parking, waiting and loading proposals for Holland Park Avenue

Our proposals include changes to parking and loading bays and their hours of operation. During the consultation period we will contact premises that we think could be affected. If you think the proposals could affect you or your business, please contact us to let us know. We encourage you to discuss these proposals with your suppliers.

Please click on the sections above to find out details of the scheme, or on the links below to view maps of the proposed changes to parking, waiting and loading:

Parking and waiting plan (PDF 206KB)

Loading plan (PDF 202KB) 


  • Hammersmith & Fulham
  • Kensington & Chelsea


  • Anyone from any background


  • Cycling
  • Roads